I lead at the intersection of design, product, and business. My work has always centered on building clarity out of complexity, whether that’s creating systems, defining strategy, or helping teams find focus and momentum. I care deeply about outcomes that matter: products that perform, teams that grow, and experiences that move both metrics and people.
I’ve spent the last decade leading design and product strategy across industries; from large-scale platform redesigns to AI-driven innovation. My background in psychology shapes how I approach user behavior, leadership, and organizational design. I believe that good design doesn’t just solve problems; it builds trust, alignment, and long-term value.
Outside of work, I’m a mom to both human and furry kids, and my home is an ongoing interior design experiment. I recently started singing, and I like pretending I might one day end up on a cooking show.
As Head of Product and CX, I led the end-to-end design, development, and launch of PORTL 2.0, Think Tank’s proprietary AI-powered learning platform. Originally built to bring the school’s world-class mentorship experience online, PORTL has been evolving under my leadership into a unified ecosystem that integrates LMS, SIS, HRIS, and ERP capabilities. Working directly with the CEO and cross-functional teams, I'm transforming a stalled internal project into a scalable SaaS product that can power Think Tank's operations while laying the foundation for future commercialization.
As Director of UX, I led the transformation of design at AutoTrader.ca from a shared service under technology into a strategic growth driver embedded within product, brand, and revenue strategy. Joining soon after its $1.2B acquisition by Thoma Bravo, I managed Design, Data Implementation, and CRO teams. I set up and scaled user research, design systems, JTBD segmentation, and data-informed experimentation. Over seven years, my work helped drive user growth to 26M monthly users, improved NPS to 30+ points, and helped position the company for its 2024 acquisition by AutoScout24.
As Co-founder and Head of Experience at Hyperminds, I led strategy and design for a transformation agency that helped organizations grow by aligning brand, product, and culture into a unified experience. I oversaw multidisciplinary teams across design and research, managed key client relationships, and guided product strategy in partnership with the advisory board. Some of our clients included Monstercat, the National Gallery of Canada, and the Vancouver UX Awards.
As one of the first ten employees at RED Academy, Canada’s first PTIB-certified tech school, I helped build the foundation for its design education programs and national expansion. I co-created RED’s core academic products, developed curriculum for eight diploma-level design programs, and led a distributed team of 35 instructors across Vancouver, Toronto, and London, UK. During my tenure, over 1,500 students graduated from programs I designed, achieving a 95% placement rate and going on to work at leading companies such as IBM, MetaLab, and lululemon.
As Co-founder and Head of Product and Design, I led the creation of Flento, a native mobile app for personal trainers, gyms, and fitness businesses. Built under AcroStrong, Flento evolved into a B2B SaaS platform powered by integrated AI to help fitness professionals manage clients, track performance, and grow their business. I oversaw product strategy, brand, and user experience, established a 12-person design and development team, and helped raise capital that brought the company’s valuation to $10M within 26 months.
Turri is my most recent startup: an AI-driven wellness and longevity assistant designed to make evidence-based health optimization accessible to everyone. As Founder and CEO, I’m leading the product vision, brand, and go-to-market strategy, combining behavioral science, wearable data, and AI personalization into a single adaptive platform. What began as a passion project has evolved into a bold ambition: to build a category-defining company that helps people live longer, healthier, and more intentional lives.
